With more than 500,000 visitors per year and a profit exceeding 1 mil Eur every year, Bran Castle, also known as “Dracula Castle”, is the most important touristic place in Romania, but also one of the most expensive property in the world. Castle officials said tourists’ number increased 15% in the first months of 2013, according to adevarul.ro.
More than 60 per cent of the visitors are Romanians, and 39% are foreign tourists. The Castle is owned by the Habsburg family – the family took over the castle from Romanian Government in 2007, part of the process of returning the properties confiscated by communist to their owners.
The castle was donated in 1920 by the local county of Brasov to Romania’s Queen Marie and became one of her favourite places. Queen Marie was very popular among Romanians and she was also involved in international politics.
But the fame of Bran Castle and ther main reason it is so popular among foreign visitors is linked to Prince Dracula, the fiction character in the Irish writer Bram Stoker’s novel “Dracula”. Surrounded by mountains and rural places, located in Transylvania and also having a connection to Vlad the Impaler (Vlad “Dracul”, the Prince of Valachia), the castle is often associated with the mith of the vampire.
The Dracula “industry” around the castle, together with the tickets, is bringing profits exceeding 1 mil Euros- souvenirs, events (including corporate events), hotels and restaurants.
Bran Castle was ranked 2nd in a Forbes Top of the most expensive properties in the world, valued at 140 mil USD, being also the most expensive properties in Europe.
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